90 for Life Landing Page
I was tasked to develop a long-form landing page that highlighted the scientific basis for Youngevity's "90 for Life" concept/sub-brand. It needed to be consistent with the the website and brand, increase the level of traffic to this main product and refine the many components of this story for a cohesive experience that felt easy to use and put the content as well as the product first. This turned out to be very difficult; there were many parts to this companies story and main product that I pieced together in a strategic way.
I started by researching competition and design references for responsive design landing pages.
Then I presented 3 different designs that arranged the content differently and kept mobile and tablet designs in mind. After many rounds of revisions
and final approval, I implemented the design in a platform called Maker, uploading the designs and converting them to CSS and HTML for Desktop, Tablet, and Mobile.
Role: UX design, Wireframes, Implementation, Quality Assurance
Client: Youngevity
COLOR PALETTE
CUSTOMER JOURNEY
WIREFRAMES
Many renditions of wireframes and designs were executed of the span of this project timeline. Eventually parts were removed and a secondary navigation was placed throughout the page for users to navigate to what they were most interested in quickly-the story or the product.
FINAL DESKTOP DESIGN
FINAL MOBILE DESIGN
